“The campaign is a perfect example about how a good online can be. It isn’t about stunning new technique. And the Russian Dolls are used many times before by organisations working in the same area. It is all about context. Remember that the computer mouse is an extension of yourself. Shocking isn’t it? Even more shocking when watching it on your smartphone or tablet.
Try it for yourself. First open the link above and then watch the video after the break. Which of the two items do you think is the most powerful? I’m sure you will choose the interactive one.
The campaign is one of the winners at the W3 Awards in the category Best in Show. See also the Direct Marketing item of this campaign at Ads of the World.”